LilaNur Parfums has launched at Harrods—it’s India’s first luxury fragrance house.

The line is celebrating the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery.

Dozens of exquisite ingredients used in fine fragrance are cultivated across India, stretching over centuries, back to the time when India was envied and famed for its art and sophisticated use of perfumery. Still, there has yet to be an international niche fine fragrance brand from India.

LilaNur Parfums’ mission is to inspire the world with India’s rich fragrance culture, build awareness around its array of natural perfumery ingredients, and to drive opportunities to the thousands of rural workers whose livelihoods depend upon India’s floriculture economy.

Born in the fragrant fields of Madurai in Southern India and crafted in Grasse, each of LilaNur’s seven Eau de Parfums and three Attar Absolus have been composed around India’s array of iconic flowers, spices, herbs and woods.

For the launch collection, four of France’s most revered perfumers – Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry – each with a shared passion for the rich fragrance culture of India – were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Many of these ingredients were borne from the joint venture between Firmenich and Jasmine CE aimed at developing unique and innovative extractions of Indian flora.

LilaNur Parfums introductory collection of seven Eau de Parfums include; Malli Insolite, Rajni Nocturne, Gul Rouge, Vettiver Mousson. Agar Épicé, Davana Cèdre, and Incarnation.

LilaNur is also launching a trio of Attar Absolus – scented oils, made from single-origin floral absolutes steeped in sustainably sourced sandalwood oil for over 100 days. These innovative perfume infusions – Jasmin Attar Absolu,  Rose Attar Absolu, and Tubéreuse Attar Absolu – are the result of a collaboration between LilaNur Parfums and Firmenich’s Naturals Innovation Group in Grasse.  When glossed onto pulse points, they deliver a singular, vivid, and true-to-flower bloom.

Rose Attar Absolu and Gul Rouge Eau de Parfum use Indian-grown rose Centifolia – cultivated and processed exclusively for LilaNur Parfums – and used for the first time ever in an international perfume.